Ep.1 Magnus Nilsson: Flavor


40 min listen


In our very first episode, Franco talks flavor with the chef, educator and grower Magnus Nilsson.

Magnus came into the spotlight as the innovative head chef at Fäviken — the progressive 24-seat restaurant in the Swedish countryside that drew international acclaim before closing in December 2019. His book, Faviken 4015 Days, Beginning to End, covers the lifespan of one of the world's most memorable flavor experiences, combining Magnus' frank, insightful reflections on food and the hospitality industry alongside all the recipes that came out of Fäviken.

Today, he's breaking new ground as Academy Director at MAD, where he equips chefs with the skills and resources to make more informed choices and enact positive change. The conversation starts at Axelstorps fruktodling, the fruit orchard where Magnus and his wife nurture 28 varieties of apple tree, 12 of pear and the incredibly rare Black Star Cherries.


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We exist to fix the food system.

People are more cut off from the origins of their food than ever. This makes flavor, nutrition and farming practices that protect the planet, almost impossible to find.

By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.

Now is the time for action. Join the food system revolution.

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Go beyond four seasons

Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavor at every stage.


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Know where your food comes from

We know the name of the person behind everything we source. Recognize their growing artistry to find out exactly where your food comes from (and why that matters).


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Make your diet diverse

Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavors.


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