IS LOCAL BETTER?
The idea of a sustainable food system that crosses borders seems like an oxymoron. We’re told to ‘buy local to save the planet’. Now, we unpack why, for us, local does not always mean better.
8 min read
RADICCHIO, NOT ROSES
This Valentine’s Day, buy radicchio, not roses, to back seasonality, preserve growing artistry and choose flavor.
5 min read
This summer, we're ditching uniformity in stone fruit to find next-level flavor. The mainstream would have us believe that conformity means perfection in stone fruit.
6 min read
We exist to fix the food system.
People are more cut off from the origins of their food than ever. This makes flavor, nutrition and farming practices that protect the planet, almost impossible to find.
By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.
Now is the time for action. Join the food system revolution.
Go beyond four seasons
Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavor at every stage.
WHAT’S IN SEASON?
Know where your food comes from
We know the name of the person behind everything we source. Recognize their growing artistry to find out exactly where your food comes from (and why that matters).
MEET THE GROWERS
Make your diet diverse
Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavors.