Wholesale New York


Tap into our direct network of over 100 independent growers from across the United States, direct from our hubs in LA, NYC and Miami, and unlock more than 400 varieties of fresh produce. Meet all of your wholesale needs in one order, from seasonal ingredients to staples.

jess and angeles cooking at the natoora warehouse dinner

Jess Shadbolt and Angeles Chavarria of King cooking at the Warehouse Dinners series | New York, United States

We've got you covered — daily deliveries in New York City, 362 days a year, and twice weekly Upstate. Our dedicated Customer Service team is on hand from 7:30 am-6 pm daily, with our 24-hour inbox picking up everything in between.

Delivery: The Pro App


Keep up-to-date as we share daily shifts, gaps, and the produce just around the corner on our newsfeed. Learn about the growers behind your food and what’s happening in their fields, and what’s tasting best in our walk-in. Plus, use the seasonal planner to look ahead to plan your menus.

Order at a tap

Stay in sync with your kitchen or store with live pricing and shared baskets. Have as many people in your team as you like connected to the same order, updating your basket collectively in real-time.

Find everything you need

Search for produce in the way that works best for you. Use the search bar to find specific lines, browse by category, or dig deeper into seasonality by filtering fresh fruit and vegetables into their early, peak, or late phases. Plus, see our offers.

To learn more, contact our team at +1 347-927-0319 or flavor@natoora.com. To set up an account, fill in the form below. Then, download the app.


Since we entered NYC back in 2017, we have been working hard at building relationships with some of the country’s best growers — creating a unique and new supply chain from the ground up.
Frano Fubini, Founder & CEO

New York was one of the first Natoora hubs established outside the UK. Since then, we have been building relationships with some of the city's best chefs and the country’s best growers, creating a unique and new supply chain from the ground up and getting produce direct from growers into kitchens.

From Michael and Rosendo’s phenomenal roots vegetables from Hadley, Massachusetts, to Nick’s Stone Fruit from Reedley, California, these small-scale growers prove that focusing on quality can transform the food system.

Download Now

Our chef-only app, designed around you. Learn more about our growers, track produce as it moves through its season, and order at a tap.


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We exist to fix the food system.

People are more cut off from the origins of their food than ever. This makes flavor, nutrition and farming practices that protect the planet, almost impossible to find.

By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.

Now is the time for action. Join the food system revolution.

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Go beyond four seasons

Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavor at every stage.


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Know where your food comes from

We know the name of the person behind everything we source. Recognize their growing artistry to find out exactly where your food comes from (and why that matters).


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Make your diet diverse

Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavors.


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