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Terms of use

Please read these terms and conditions carefully before using this site.

These Terms of Use (together with the documents referred to in it) tell you the terms of use on which you may make use of our website www.natoora.com (our “site”), whether as a guest or a registered user. Use of our site includes accessing, browsing, registering to use or buying from.

Please read these Terms of Use carefully before you start to use our site, as these will apply to your use of our site. We recommend that you print a copy of them for future reference.

By using our site, you confirm that you accept these Terms of Use and that you agree to comply with them. If you do not agree to these Terms of Use, you must not use our site.

These Terms will be governed by and construed in accordance to the relevant United Kingdom law and the relevant courts of the United Kingdom will have exclusive jurisdiction.

These Terms of Use refer to the following additional terms, which also apply to your use of our site:

  • Our Privacy Notice, which sets out the terms on which we process any personal data we collect from you, or that you provide to us. By using our site, you consent to such processing and you warrant that all data provided by you is accurate.
  • Our Cookie Policy, which sets out information about the cookies on our site.
  • If you purchase products from our site, our Terms and Conditions will apply to all purchases.

www.natoora.com is a site operated by Natoora Ltd. We are a private limited company registered in England and Wales under company number 04918799. Our trading and registered office address is Unit 8 Discovery Business Park, St James’ Road, London SE16 4RA. Our VAT number is GB 302 0959 34.

Natoora (US), Inc is our US-registered trading company, with a registered office at 99 Scott Avenue, Suite J, Brooklyn, NY 11237. Our other contact details are specified on our website.

We may revise these Terms of Use at any time by amending this page. Please check this page from time to time to take notice of any changes we made, as they will be binding on you.

We may update our site from time to time and may change the content at any time. However, please note that any of the content on our site may be out of date at any given time, and we are under no obligation to update it.


We do not guarantee that our site, or any content on it, will be free from errors or omissions.

Our site is made available free of charge. We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. Access to our site is permitted on a temporary basis. We may suspend, withdraw, discontinue or change all or any part of our site without notice. We will not be liable to you if for any reason our site is unavailable at
any time or for any period.


You are responsible for making all arrangements necessary for you to have access to our site. You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these Terms of Use and other applicable terms and conditions, and that they comply with them.

If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party.

We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these Terms of Use.

If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us at hello@natoora.co.uk.

We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

You may print off one copy, and may download extracts, of any page(s) from our site for your personal use and you may draw the attention of others within your organisation to content posted on our site.

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.


Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged.

You must not use any part of the content on our site for commercial purposes without obtaining a licence to do so from us or our licensors.

If you print off, copy or download any part of our site in breach of these Terms of Use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

If you make use of a feature that allows you to upload or post content to our site, or to make contact with other users of our site (such as commenting on any blog on the site), you must comply with the Content Standards set out below.

You warrant that any such contribution does comply with those Content Standards, and you will be liable to us and indemnify us for any breach of that warranty. If you are a consumer user, this means you will be responsible for any loss or damage we suffer as a result of your
breach of warranty. Any content you upload to or share on our site will be considered non- confidential. By posting any of your content to our site, you agree to grant us a non- exclusive licence to use it. Although you will still own the copyright in your content, we will have the right to freely use, edit, alter, reproduce, publish and/or distribute the material contained in your content. This licence will be free of charge, perpetual and capable of sub-license. We may exercise all copyright and publicity rights in the material contained in your content in all jurisdictions, to their full extent and for the full period for which any such rights exist in that material.

We also have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to our site constitutes a violation of their intellectual property rights, or of their right to privacy.

We will not be responsible, or liable to any third party, for the content or accuracy of any content posted by you or any other user of our site.

We have the right to remove any posting you make on our site if, in our opinion, your post does not comply with the content standards set out in these Terms of Use. The views expressed by other users on our site do not represent our views or values. You are solely responsible for securing and backing up your content.

You must ensure that any content you post to our site is lawful and does not (i) contain any material which is defamatory of any person or which is obscene, offensive, hateful or inflammatory; (ii) promote or contain any sexually explicit material; (iii) promote violence, any illegal activity or discrimination based on race, sex, religion, nationality, disability, sexual
orientation or age; (iv) infringe any copyright, database right, trade mark, right of privacy or publicity or other intellectual property right of any other person; (v) deceive or be likely to deceive any person; (vi) breach any legal duty owed to a third party, such as a contractual duty or a duty of confidence; (vii) disclose the name, address, telephone, mobile or fax number, email address or any other personal data in respect of any person; (viii) constitute a contempt of court; (ix) threaten, bully, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety; (x) harass, upset, embarrass, alarm or annoy any other person; (xi) give the impression that it emanates from us, if this is not the case; (xii) advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse; (xiii) give the impression that it has been posted by a consumer when it has been posted by an individual on behalf of, and for the purposes of promoting or advertising, a business; (xiv) consist of advertising or marketing material of any kind.

If in breaching any of these provisions, you commit or we have reasonable cause to believe you have committed, a criminal offence, in addition to our other rights set out in these Terms of Use, we may report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them.

The content on our site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.

Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether expressed or implied, that the content on our site is accurate, complete or up-to-date.

Nothing in these Terms of Use excludes or limits our liability for death or personal injury arising from our negligence, or our fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

To the extent permitted by law, we exclude all conditions, warranties, representations or other terms which may apply to our site or any content on it, whether express or implied. We will not be liable to any user for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in
connection with:

  • use of, or inability to use, our site; or
  • use of or reliance on any content displayed on our site.

If you are a business user, please note that in particular, we will not be liable for:

  • loss of profits, sales, business, or revenue;
  • business interruption;
  • loss of anticipated savings;
  • loss of business opportunity, goodwill or reputation; or
  • any indirect or consequential loss or damage.

If you are a consumer user, please note that we only provide our site for domestic and private use. You agree not to use our site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

We will not be liable for any loss or damage caused by a virus, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any content on it, or on any website linked to it.

We assume no responsibility for the content of websites linked on our site. Such links should not be interpreted as endorsement by us of those linked websites. We will not be liable for any loss or damage that may arise from your use of them.

We do not guarantee that our site will be secure or free from bugs or viruses. You are responsible for configuring your information technology, computer programmes and platform in order to access our site. You should use your own virus protection software. You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists. You must not establish a link to our site in any website or webpage that is not owned or controlled by you.
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Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page.

We reserve the right to withdraw linking permission without notice. The website in which you are linking must comply in all respects with the content standards set out in these Terms of Use.

If you wish to make any use of content on our site other than that set out above, please contact hello@natoora.com.

Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources.

If you are a consumer, please note that these Terms of Use, their subject matter and formation, are governed by English law, unless you reside outside of the UK. In this case Natoora will uphold your rights in accordance with the applicable National Law. You and we both agree to that the courts of England and Wales will have non-exclusive jurisdiction. However, if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland. If you reside outside of the UK Natoora will uphold your rights in accordance with the applicable National Law.

If you are a business, these Terms of Use, their subject matter and formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales. If you reside outside of the UK Natoora will uphold your rights in accordance with the applicable National Law.

Natoora, its associated domain names and logo are registered and unregistered trademarks of Natoora Ltd. All rights are reserved. Unauthorised use or reproduction is prohibited. All other third party trademarks belong to their respective owners.

To contact us, please email hello@natoora.com.

We exist to fix the food system.

People are more cut off from the origins of their food than ever. This makes flavor, nutrition and farming practices that protect the planet, almost impossible to find.

By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.

Now is the time for action. Join the food system revolution.

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Go beyond four seasons

Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavor at every stage.

WHAT’S IN SEASON?

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Know where your food comes from

We know the name of the person behind everything we source. Recognize their growing artistry to find out exactly where your food comes from (and why that matters).

MEET THE GROWERS

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Make your diet diverse

Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavors.

GO #OFFTHEPASS

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