Ep.5 Dan Barber: Democratizing Flavor


50 min listen


Like us, Dan Barber is on a mission to raise the bar on flavor as he shakes up the way food is grown for good.

You might know him from the award-winning Netflix series Chef’s Table, where he showcased the efforts of farmers, ecologists and nutritionists through one powerful medium: the plate. His conviction that chefs hold tremendous power to enact change through flavor holds a central line at his two restaurants, and in his book, The Third Plate. His most recent endeavor is Row 7 Seeds: a seed company on a mission to democratize flavor. A vital component for building a better food future, which we delve into further in this episode.


See all

We exist to fix the food system.

People are more cut off from the origins of their food than ever. This makes flavor, nutrition and farming practices that protect the planet, almost impossible to find.

By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.

Now is the time for action. Join the food system revolution.

Footer icon

Go beyond four seasons

Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavor at every stage.


location pin icon

Know where your food comes from

We know the name of the person behind everything we source. Recognize their growing artistry to find out exactly where your food comes from (and why that matters).


flower type shape vector image

Make your diet diverse

Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavors.


Get our seasonal updates straight to your inbox

United States

© 2023 Natoora Ltd.