Ep.2 Nicole Masters: Soil Health


44 min listen


This week, Franco speaks to the author of For the Love of Soil and Director of Integrity Soils, Nicole Masters.

Episode 2 of Transform the Food System — our brand new podcast series — is streaming now. This week we’re speaking to the author of For the Love of Soil and Director of Integrity Soils, Nicole Masters. With boundless knowledge of life in our soils and a palpable fascination with them, she unpacks the earth in a way that is both unique and totally compelling. It’s not until we learn the value of our soils, our impact on them, and how regenerative agriculture can restore the health of our planet, that we can progress towards a better future for our food system.


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We exist to fix the food system.

People are more cut off from the origins of their food than ever. This makes flavor, nutrition and farming practices that protect the planet, almost impossible to find.

By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.

Now is the time for action. Join the food system revolution.

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Go beyond four seasons

Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavor at every stage.


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Know where your food comes from

We know the name of the person behind everything we source. Recognize their growing artistry to find out exactly where your food comes from (and why that matters).


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Make your diet diverse

Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavors.


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