WE ARE LEADING A FOOD SYSTEM REVOLUTION.


Our mission is to replace a broken, opaque food system with a transparent and sustainable supply chain.

We source radically seasonal produce that highlights the true cost of farming, protects the land from soil depletion and favours sustainable, nutritionally dense crops with revolutionary flavour.

WE ARE LEADING A FOOD SYSTEM REVOLUTION.


The way our food is currently being farmed & supplied is damaging to us and to our planet.

We have been leading a food system revolution for over a decade.
By putting flavor first, we have shaped the menus of the most forward-thinking chefs in New York, London and Paris and put better quality produce straight into the hands of consumers.

We source radically seasonal produce directly from over 400 independent growers as well as straight from our own farms, sidestepping opaque distribution channels and truly understanding the artistry of the growers across our network.

Be part of a grassroots movement that empowers farmers, chefs and consumers to work together and create a better future of food.

Early - Peak - Late

Forget Four Seasons

Each plant has its own season... Read More
Original Beans

Natoora X Original Beans

Rare varieties, straight from source... Read More
Our events

Six Signs of Sustainability

Building a better food system... Read More