GO BEYOND FOUR SEASONS
Each fruit and vegetable has its own season, with subtle shifts that happen every day. Follow their microseasons to unlock flavor at every stage.

In season today
These are the first harvests of a variety. Not yet available in abundance or fully developed, this is the time to get inspired by new flavor combinations.
Arugula

Grower
David
Location
Thermal, California
Seasonality
October - May
Baby Rainbow Beets
Blanched Escarole
Cara Cara Oranges
Fuerte Avocados
Goldrush Apple
Iberiko Tomatoes
Limequats
Oro Blanco Grapefruit
Passion Fruit
Pink Lemons
Radicchio Castelfranco
Radicchio Tardivo
Rosa del Veneto Radicchio
Rosa di Gorizia
Rosella di Lusia
Tahitian Pomelos
Variegated Grumolo
Witloof White Endive

EARLY
Rosella di Lusia
Grown by Antonella in Veneto, Italy.
The brief window has begun for Antonello's sand-forced Rosella di Lusia — the only place you'll find it outside Veneto.
Over nine years, Antonello developed this variety himself, saving seeds from his best-performing plants season after season until he landed on these deep pink, rose-like heads. After the first frost hits his outdoor fields, he harvests the plants, strips away their outer leaves, and places the remaining hearts in darkness with their roots submerged in sand.
This traditional forcing process — the same method he uses for his Castelfranco and Rosa del Veneto — allows the leaves to develop slowly, building vivid color, crisp texture, and perfectly balanced flavor that field-grown varieties simply cannot match.
True sand-forcing is a dying art, even in Veneto, the ancestral home of radicchio. Most growers have shifted to seeds engineered for field coloration, bypassing the forcing process entirely. The difference in quality is stark, which is precisely why supporting growers like Antonello, who keep these local traditions alive, matters so deeply.

PEAK
Bon Bon Dates
Grown by Alvaro in Mecca, California
Soft, fudge-like Bon Bon Dates from Alvaro and his siblings have reached their most sugar-forward phase. Picked by hand when perfectly ripe and sent to us entirely without heating or treating, expect peak sugar concentration in smooth, thick flesh with that prized "creamy" consistency.
This year's season tells a different story than most. Heavy rains and high winds early in the year caused storm damage across the Bautista family's groves, and the trees have produced significantly less fruit as a result. Alvaro tells us the Medjools are already showing less moisture than usual at this point in the season, though they still taste exceptional. He expects the harvest to begin slowing in the coming weeks — all the more reason to make the most of them now.
We've worked with the Bautista family in the Coachella Valley for seven years, sourcing truly unique Bon Bon Dates that bypass the flavor-curbing freezing, dehydrating, and rehydrating processes standard in commercial date production. What arrives is simply fresh fruit, which makes all the difference.

LATE
Pineapple Guava
Grown by JG in Nipomo, California
Make the most of the last few days of JG's Pineapple Guava, with a sweet-tart, tropical flavor from truly exceptional terroir.
The farm sits on land with an unusual history: it was once a turkey ranch, and decades of the birds left behind sandy clay soil extraordinarily rich in nutrients. "We are lucky that our soil is very rich to begin with; the turkeys left us with soil that makes it easier to grow flavorful fruit."
While pineapple guava grows well throughout California's coastal climates, few growers benefit from such fertile ground—or focus on exploring rediscovered fruit varieties the way JG does. Their mission is to provide exceptional flavor year-round, seeking out fruits that deserve a second look.
Go Deeper
Voir toutWe exist to fix the food system.
People are more cut off from the origins of their food than ever. This makes flavor, nutrition and farming practices that protect the planet, almost impossible to find.
By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.
Now is the time for action. Join the food system revolution.
Go beyond four seasons
Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavor at every stage.
WHAT’S IN SEASON?
Know where your food comes from
We know the name of the person behind everything we source. Recognize their growing artistry to find out exactly where your food comes from (and why that matters).
MEET THE GROWERS
Make your diet diverse
Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavors.
GO #OFFTHEPASS
United States
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