Forget four seasons.
Each plant has its own season, with subtle shifts which happen every day.
We follow flavour through these unique microseasons and divide them into three phases: Early, Peak and Late. This is radical seasonality.
We understand seasonality as a daily practice of observation that takes place 365 days a year.
Rather than operating within the framework of a rough, four season split, at Natoora we go deeper,
looking at the gradual shift of the seasons over 52 weeks.
This paradigm shift towards microseasonality - or “Seasonality 365” as we’ve come to call it - is at the heart of our understanding of produce. We know that each plant has its own season, with subtle shifts which happen every day - so we’ve come up with our own terminology to review these changes in flavor from week to week: our produce isn’t just in season, it’s in either Early, Peak or Late.
Early season produce is the first harvest of a variety. It marks the start of a new, unique season. Not yet fully developed, early season produce inspires us to find new flavour combinations.
Early season produce is the first harvest of a variety. It marks the start of a new, unique season. Not yet fully developed, early season produce inspires us to find new flavor combinations.
Peak season produce is abundant. Plants are thriving, resulting in the fullest concentration of nutrients and flavour. A natural high we seek to better every year.
Peak season produce is abundant. Plants are thriving, resulting in the fullest concentration of nutrients and flavor. A natural high we seek to better every year.
Late season produce is near the end of its natural run. As it becomes harder to find, there is an urgency to savour it while it lasts. We follow flavour more closely here than at any other point, watching for a final shift that indicates the end of its season.
Late season produce is near the end of its natural run. As it becomes harder to find, there is an urgency to savour it while it lasts. We follow flavor more closely here than at any other point.
