Get 'In Search of the Perfect Peach' now, our Founder Franco Fubini’s debut book

Radical Seasonality

GO BEYOND FOUR SEASONS

Each fruit and vegetable has its own season, with subtle shifts that happen every day. Follow their microseasons to unlock flavor at every stage.

Full Image media

In season today

  • Arugula

    Season planner image
    • Grower

      David

    • Location

      Thermal, California

    • Seasonality

      October - May

  • Baby Rainbow Beets

    Season planner image
    • Grower

      David

    • Location

      Thermal, California

    • Seasonality

      January - March

  • Calamansi

    Season planner image
    • Grower

      Shaun

    • Location

      Reedley, California

    • Seasonality

      January - February

  • Cara Cara Oranges

    Season planner image
    • Grower

      Greg

    • Location

      Exeter, California

    • Seasonality

      December - April

  • Costa Bianca Chard

    Season planner image
    • Grower

      David

    • Location

      Thermal, California

    • Seasonality

      January - March

  • Florida Pomelos

    Season planner image
    • Grower

      Various

    • Location

      Homestead, Florida

    • Seasonality

      January - March

  • Forced Rhubarb

    Season planner image
    • Grower

      Robert

    • Location

      Pudsey, West Yorkshire

    • Seasonality

      February - April

  • Fuerte Avocados

    Season planner image
    • Grower

      Jed

    • Location

      Exeter, California

    • Seasonality

      January - February

  • Hawaiian White Ginger

    Season planner image
    • Grower

      Ben and Collette

    • Location

      Kauai, Hawaii

    • Seasonality

      January - March

  • Iberiko Tomatoes

    Season planner image
    • Grower

      José & Antonio

    • Location

      Cabo de Gata, Almería

    • Seasonality

      November - May

  • Mandarinquats

    Season planner image
    • Grower

      Shaun

    • Location

      Reedley, California

    • Seasonality

      January - April

  • Moro Blood Oranges

    Season planner image
    • Grower

      Shaun

    • Location

      Reedley, California

    • Seasonality

      January - April

  • Nagami Kumquats

    Season planner image
    • Grower

      Armando and Letitia

    • Location

      Fallbrook, California

    • Seasonality

      January - April

  • Oro Blanco Grapefruit

    Season planner image
    • Grower

      Greg

    • Location

      Exeter, California

    • Seasonality

      December - May

  • Passion Fruit

    Season planner image
    • Grower

      Various

    • Location

      Homestead, Florida

    • Seasonality

      January - April

  • Pink Lemons

    Season planner image
    • Grower

      Jaime

    • Location

      Valley Center, California

    • Seasonality

      November - April

  • Red Spring Onions

    Season planner image
    • Grower

      Javier

    • Location

      Carlsbad, California

    • Seasonality

      February - June

  • Rosa di Gorizia

    Season planner image
    • Grower

      Antonello & Simone

    • Location

      Veneto

    • Seasonality

      December - March

  • Rosella di Lusia

    Season planner image
    • Grower

      Antonello

    • Location

      Lusia, Veneto

    • Seasonality

      December - March

  • Sorrento Lemons

    Season planner image
    • Grower

      Sergi

    • Location

      Calabria, Italy

    • Seasonality

      January - August

  • Unwaxed Lemons

    Season planner image
    • Grower

      Greg

    • Location

      Exeter, California

    • Seasonality

      January - August

  • Variegated Grumolo

    Season planner image
    • Grower

      Graziano

    • Location

      Lusia, Veneto

    • Seasonality

      December - February

  • White Spring Onions

    Season planner image
    • Grower

      Javier

    • Location

      Carslbad, California

    • Seasonality

      February - June

Featured This Week

Image Text media

EARLY

Nagami Kumquats
Grown by Todd in Escondido, California

​Nagami Kumquats from Todd are the tartest kumquats we source, with the highest acidity. Their clean, sharp flavor defines what a classic kumquat should be.

​This season, they arrived later than usual; fog along the California coast slowed ripening and pushed the harvest back by several weeks. Worth the wait: this year's fruit is large, with a sweetness that softens its characteristic bite and a faint floral note threading through the acidity. Todd's Meiwa kumquats — rounder, sweeter, and lower in acid — will be joining next week.

Image Text media

PEAK

Iberiko Winter Tomatoes
Grown by Jose & Alejandro in Almería, Spain

Iberiko are cold-weather tomatoes by nature — but at this point in the season, they've experienced something more intense than usual. Deeper cold and slower ripening than the earlier rounds have had time to work into the fruit, concentrating sugars further, pushing acidity higher, and layering in a complexity of umami that builds with every additional day on the plant. The Iberiko arriving now are the most flavorful of the season so far.

These are not the tomatoes we are used to seeing in wintertime — pale, mealy substitutes longing to be summer fruit. And they're nothing like the vibrant, juicy tomatoes of August either. Winter tomatoes are their own category entirely, grown specifically in the cold months, not in spite of them.

The secret lies in controlled hardship. Growers José and Alejandro in Almería, Spain, cultivate Iberiko on arid, sandy coastal soils where nutrients wash through quickly. They under-water with saline irrigation and keep plants perpetually on the edge of survival. This balance is impossible to maintain in summer's scorching conditions. The cold lets them push this stress further, beyond anything heat would permit. Managed by hands as skilled as theirs, the results are transformative: thick, crunchy skin, dense flesh, and a flavor profile that is bright and acidic, salty too, with a deep umami sweetness underneath.

Wine-dark skins with moss-green collars conceal firm flesh. This flesh is unlike any summer tomato. Their low water content means flavor stays locked in. When they soften, they collapse into intensely rich sauces needing only good olive oil and light seasoning.

Image Text media

LATE

Gold Rush Apples
Grown by Steve in Boyertown, Pennsylvania

Steve's Gold Rush apples from Pennsylvania are in their final weeks — and they are going out at their very best. Gold Rush is a late-season variety, ripening in late October and keeping well through the cold months.

A burst of heat in October gave the fruit time to fully develop its characteristic balance of sweetness and acidity. That balance has settled beautifully at this point in the season, and the intensity of flavor Steve's apples are showing right now has our sourcing team blown away.

Steve is a third-generation grower. He is committed to varietal diversity and building a healthy orchard ecosystem. He maintains woodlands and buffer zones to provide habitat for natural predators and wild pollinators. He composts unharvested fruit back into the orchard floor. This keeps pests at bay and builds organic matter in the soil.

Find flavor on the app

Tap into our full range: 400+ varieties of fresh produce plus deli, dairy & dry goods.


Go Deeper

See all

We exist to fix the food system.

People are more cut off from the origins of their food than ever. This makes flavor, nutrition and farming practices that protect the planet, almost impossible to find.

By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.

Now is the time for action. Join the food system revolution.

Footer icon

Go beyond four seasons

Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavor at every stage.

WHAT’S IN SEASON?

location pin icon

Know where your food comes from

We know the name of the person behind everything we source. Recognize their growing artistry to find out exactly where your food comes from (and why that matters).

MEET THE GROWERS

flower type shape vector image

Make your diet diverse

Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavors.

GO #OFFTHEPASS

Get our seasonal updates straight to your inbox

United States

© 2026 Natoora Ltd.