In Search of the Perfect Peach
Our expectation of what produce should taste like has been radically altered by the industrial food system. Whether we want to or not, most of us have traded flavor for convenience and in doing so have lost this vital — and joyful — connection to food. In his first book In Search of the Perfect Peach, our founder Franco Fubini wants us to reconnect.
The first bite of a perfectly ripe peach can be truly transformative – a joyful experience that stays with you forever. But, as Franco came to realize, flavor is a signifier of so much more than nostalgia. It has the power to change the way we grow, shop and eat – transforming the planet as well our palates.
‘This exciting and important book now brings Natoora and all its ingredients not just to restaurants like ours but … to everyone’s home.’
— RUTH ROGERS, chef and co-founder of The River Cafe
When we follow flavor, we can restore a food system that celebrates growers, preserves nature and promotes nutrition; essential elements which are gradually being eroded to devastating results.
‘By valuing and reclaiming flavor, Franco argues that we can transform the system and also enrich our relationship with food. Essential reading.’
— DAN SALADINO, journalist, broadcaster and author of Eating to Extinction
With a foreword by Tim Spector, author of The Diet Myth, Spoon Fed and Food for Life, In Search of the Perfect Peach offers a deeply optimistic view for an alternative future of food.
‘What eating for flavor means for our plates and the planet.’
— ANNA JONES, cook and bestselling author of Easy Wins
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We exist to fix the food system.
People are more cut off from the origins of their food than ever. This makes flavor, nutrition and farming practices that protect the planet, almost impossible to find.
By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.
Now is the time for action. Join the food system revolution.
Go beyond four seasons
Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavor at every stage.
WHAT’S IN SEASON?
Know where your food comes from
We know the name of the person behind everything we source. Recognize their growing artistry to find out exactly where your food comes from (and why that matters).
MEET THE GROWERS
Make your diet diverse
Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavors.
GO #OFFTHEPASS
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