GO BEYOND FOUR SEASONS
Each fruit and vegetable has its own season, with subtle shifts that happen every day. Follow their microseasons to unlock flavor at every stage.

In season today
These are the first harvests of a variety. Not yet available in abundance or fully developed, this is the time to get inspired by new flavor combinations.
Raspberries
Grower
Norm
Location
Red Hook, New York
Seasonality
July - September
Bi-Color Sweet Corn
Candy Snap Grapes
Catalogna Chicory
Celtuce
Chanterelle Mushrooms (Button)
Costata Romanesco Zucchini
Emerald Beaut Plums
Emerald Beaut Plums
Esmee Arugula
Fig Leaves
Flowering Cilantro
Flowering Dill
Genovese Basil
Gold Beets
Gold Beets
Green Romano Beans
Joy's Midnight Chard
Kinome Leaf
Lemon Balm
Natascha Gold Potatoes
Purple Basil
Purslane
Shiso
Spigarello Riccia
Sungreen Cherry Tomatoes
Tendersweet Cabbage
Thomcord Grapes
Yellow Romano Beans

EARLY
Raspberries
Grown by Norm in Red Hook, New York
Norm’s Raspberries are some of the closest we’ve had to wild — pure, bright, and complex. The raspberry bushes are a few years old now. Left to adapt naturally in the open field, the fruit is smaller but far more concentrated, carrying the whole character of its place. Without sprays or intervention, blemishes can form and harden on the skin — marks that make them commercially unsellable, but have no impact on flavor.
A cool, wet spring built strong root systems and set a generous fruit load. At the same time, long stretches of dry, sunny weather in July supported steady ripening and higher natural sugar development. The result: dense, juicy berries with balanced acidity and layered, lasting sweetness.
Norm is a second‑generation farmer in Red Hook, running a small pick‑your‑own farm focused on blueberries, raspberries, and blackberries. Unlike most commercial soft berry production — often grown in pots under plastic tunnels to maximize yield — Norm grows directly in the soil, never using herbicides, pesticides, or fungicides, not even organic ones. As he puts it, “I have families and kids in my orchards picking fruit. I would never spray anything, organic or not, it just wouldn’t be right.”
In the coming week, we’re hoping to have his Golden Raspberries available.

PEAK
Bonny Melons
Grown by Alex in Tehachapi, California
Bonny Melons from Alex in Tehachapi are coming in abundance, showcasing their full spectrum of flavor — fragrant and sweet, with a clean citrus lift. This sweet‑meets‑sour variety is shaped by extremes: intense heat, sudden downpours, and the stress they place on the plant.
Alex and Sherry Weiser grow their melon vine‑ripe, picking only when they’re heavy for their size — a sign the fruit has reached peak sugar content and complexity. As Alex says, the last few days on the vine are when flavor truly develops. He grows roughly 15 melon varieties, both to seek out unique flavors and to bring greater diversity to melon consumption.
The Bonny thrives in Tehachapi’s high‑elevation, subtropical‑Mediterranean microclimate, where summer heat is tempered by cool nights. Even in the dry season, nearby mountains can draw in late‑summer rainstorms, prompting the plants to dig deeper and adapt more quickly. Only a handful of growers are working with this variety in the U.S., but its natural resilience and knockout flavor point to a future far beyond the niche.

LATE
Strawberries
Grown by John, Mike & Theresa in Pescadero, California
At this point in the season, production slows, but flavor reaches new heights for John, Mile & Theresa’s Strawberries. In Pescadero’s unique coastal microclimate — tucked between the Pacific Ocean and the Bay Area hills — cool nights and warm days give the plants time to rest and synthesize sugars. With fewer berries on each plant, those that remain grow sweeter, juicier, and more concentrated. Make the most of them in their final days.
The moderate climate allows for a slower-growing berry with consistent ripeness, while sandy loam soils provide perfect drainage and help develop robust flavor. Large and tender, these strawberries strike an ideal middle ground between the delicate floral notes of early summer and the pronounced sugars brought out by the heat of the warmest months.
They are growing on an incredibly rich nutrient base in their clay loam, resulting from years of soil health restoration through cover cropping, organic compost, and a flock of chickens moving around the farm in mobile coops.
Go Deeper
See allWe exist to fix the food system.
People are more cut off from the origins of their food than ever. This makes flavor, nutrition and farming practices that protect the planet, almost impossible to find.
By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.
Now is the time for action. Join the food system revolution.
Go beyond four seasons
Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavor at every stage.
WHAT’S IN SEASON?
Know where your food comes from
We know the name of the person behind everything we source. Recognize their growing artistry to find out exactly where your food comes from (and why that matters).
MEET THE GROWERS
Make your diet diverse
Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavors.
GO #OFFTHEPASS
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