GO BEYOND FOUR SEASONS
Each fruit and vegetable has its own season, with subtle shifts that happen every day. Follow their microseasons to unlock flavor at every stage.
In season today
These are the first harvests of a variety. Not yet available in abundance or fully developed, this is the time to get inspired by new flavor combinations.
Cara Cara Oranges
Grower
Greg
Location
Exeter, California
Seasonality
December - April
Cherimoya
Forced Rhubarb
Green Garlic
Heirloom Navel Oranges
Minneola Tangelos
Moro Blood Oranges
Pink Lemons
Sarawak Pomelos
Unwaxed Lemons
Wild Morels
EARLY
Minneola Tangelo
Grown by Greg in Exeter, California
Feb - May
Greg's Minneola Tangelos from Exeter are back. They are tasting fantastic, and more pronounced sweetness is shining through than in the first couple weeks, where they had a more tart than sweet flavor. Leaving his fruits on the tree for several weeks longer than other growers, Greg maxes out on their sugars, which balances out their naturally punchy acidity.
Greg refuses to spray pesticides on any of his trees. In contrast to other citrus groves, which can look almost desert-like between their rows of trees, Greg prefers to foster a more natural ecosystem. He ensures weeds, undergrowth, and pruning fragments are left to flourish at ground level. This natural ecosystem at the base of his trees helps provide healthy and nutrient-rich soil without commercial fertilizers.
PEAK
Witloof Chicory
Grown by Thomas in Weerde, Belgium
Jan - Mar
Thomas’ Witloof Chicory is excellent, with crisp and bittersweet leaves. Adverse rain conditions affected quantity, and the first-class crop that we source from him will be slightly less available.
The current season for Witloof Chicory – forced using a generations-old method and labeled with an IGP – has been slightly less challenging than the last, though there has been high rainfall again. Our grower in Weerde, however, was able to harvest at his usual time in November, as he had foreseen a wet summer and autumn ahead, and planted his seeds a few weeks before his usual time so that they were well-established by the time the inevitable rain set in.
LATE
Forono Beets
Hadley, Massachusetts
Feb - Mar
Take advantage of the final weeks of Rosendo's cylindrical Forono Beets, at which point their sugars are high — balancing out the bold earthiness of his beets — and the flesh is tender. He has had an outstanding year after a tough season last year, during which heavy autumn rains damaged most of his carrots.
Beyond favorable weather, Rosendo does everything he can to maximize the flavor and viability of his roots. He waits until the last moment to get his seeds in the ground—a month later than most growers. This is a risk, as it shortens his growing window, and this means his crops come later — but this way, he is able to avoid bugs and diseases. Rosendo monitors soil moisture vehemently until the seeds germinate, but once they have begun growing, they are left untouched—with no inputs whatsoever—until they have had a few frosts to max out the sugars.
Go Deeper
See all
We exist to fix the food system.
People are more cut off from the origins of their food than ever. This makes flavor, nutrition and farming practices that protect the planet, almost impossible to find.
By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.
Now is the time for action. Join the food system revolution.
Go beyond four seasons
Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavor at every stage.
WHAT’S IN SEASON?
Know where your food comes from
We know the name of the person behind everything we source. Recognize their growing artistry to find out exactly where your food comes from (and why that matters).
MEET THE GROWERS
Make your diet diverse
Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavors.
GO #OFFTHEPASS
United States
© 2025 Natoora Ltd.