Copywriter

We're looking for a talented copywriter to join our creative team and drive meaningful change across the food system.

ABOUT THE JOB

As a member of our growing brand team, you will create compelling content for our digital newsletters and other promotional materials. With a passion for food, farming, and hospitality, you will play a vocal role in our social media and web content team, helping to raise awareness and build a grassroots movement to shape the future of food for the better.

You will be centrally involved in developing the brand strategy from a content perspective. Setting objectives for each quarter with the aim of raising awareness for our food system revolution will be a key part of your role. Ideally, you’ll be as analytical as you are creative - developing and testing new approaches to ensure our mission is heard will be crucial to your success.

You will manage the editorial calendar, adapt centrally developed assets for the local audience, and create relevant regional campaigns. Additionally, you will create and manage all content for our app, social media, and digital newsletters. While remaining true to the brand, you will tailor content to reflect the local culture and resonate with our customers.

ABOUT YOU

Minimum 2/3 years of content management experience or a strong copywriting portfolio demonstrating sensitivity to tone.

Superb writing skills in English: Ability to craft posts and reports that captivate and connect with our community of chefs and clients. Your writing should be clear, engaging, and not overly promotional. You should be confident in conducting interviews, identifying the best angles for writing them up and adapting them to suit the specific type of piece required.

Understanding of the hospitality industry and the ability to confidently address time-pressed chefs and home consumers.

Experience running a busy content calendar across multiple channels.

Previous experience running a busy content calendar that spans multiple channels. While you must be a rigorous planner, flexibility will be essential in order to make the most of sudden seasonal shifts.

Independent: Capable of working autonomously with minimal supervision, while being communicative and collaborative with colleagues.

You should be motivated to expand our social media presence and promote our brand effectively. Join us and help grow Natoora’s social media accounts while fostering strong community connections.

PERKS

• Daily lunch made with the same seasonal produce we supply to chefs
• Natoora produce at a significant discount
• Your birthday off (once you've hit the 6 month mark)
• Kitchen stocked from our own growers and producers - including Estate Dairy milk and butter, jam from England Preserves as well as coffee from our Spa Terminus neighbours Monmouth

Our vision for a better food system is built on real human relationships and a diversity of experience, perspective and ideas. We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Email stuart.matthews@natoora.com with your CV, two examples of food-related writing and a brief explanation of why you want to join the team.