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Brand Team

Copywriter

Full-time, based in our office in London

We're looking for a talented copywriter to join our creative team and drive meaningful change across the food system.
ABOUT THE JOB

As a member of our growing brand team, you will create compelling content for our digital newsletters and other promotional materials. With a passion for food, farming, and hospitality, you will play a vocal role in our social media and web content team, helping to raise awareness and build a grassroots movement to shape the future of food for the better.

You will be centrally involved in developing the brand strategy from a content perspective. Setting objectives for each quarter with the aim of raising awareness for our food system revolution will be a key part of your role. Ideally, you’ll be as analytical as you are creative - developing and testing new approaches to ensure our mission is heard will be crucial to your success.

You will manage the editorial calendar, adapt centrally developed assets for the local audience, and create relevant regional campaigns. Additionally, you will create and manage all content for our app, social media, and digital newsletters. While remaining true to the brand, you will tailor content to reflect the local culture and resonate with our customers.

ABOUT YOU

Minimum 2/3 years of content management experience or a strong copywriting portfolio demonstrating sensitivity to tone.

Superb writing skills in English: Ability to craft posts and reports that captivate and connect with our community of chefs and clients. Your writing should be clear, engaging, and not overly promotional. You should be confident in conducting interviews, identifying the best angles for writing them up and adapting them to suit the specific type of piece required.

Understanding of the hospitality industry and the ability to confidently address time-pressed chefs and home consumers.

Experience running a busy content calendar across multiple channels.

Previous experience running a busy content calendar that spans multiple channels. While you must be a rigorous planner, flexibility will be essential in order to make the most of sudden seasonal shifts.

Independent: Capable of working autonomously with minimal supervision, while being communicative and collaborative with colleagues.

You should be motivated to expand our social media presence and promote our brand effectively. Join us and help grow Natoora’s social media accounts while fostering strong community connections.

PERKS
  • Daily lunch made with the same seasonal produce we supply to chefs
  • Natoora produce at a significant discount
  • Your birthday off (once you've hit the 6 month mark)
  • Kitchen stocked from our own growers and producers - including Estate Dairy milk and butter, jam from England Preserves as well as coffee from our Spa Terminus neighbours Monmouth

Our vision for a better food system is built on real human relationships and a diversity of experience, perspective and ideas. We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Email stuart.matthews@natoora.com with your CV, two examples of food-related writing and a brief explanation of why you want to join the team.

OUR PEOPLE

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We exist to fix the food system.

People are more cut off from the origins of their food than ever. This makes flavor, nutrition and farming practices that protect the planet, almost impossible to find.

By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.

Now is the time for action. Join the food system revolution.

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Go beyond four seasons

Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavor at every stage.

WHAT’S IN SEASON?

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Know where your food comes from

We know the name of the person behind everything we source. Recognize their growing artistry to find out exactly where your food comes from (and why that matters).

MEET THE GROWERS

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Make your diet diverse

Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavors.

GO #OFFTHEPASS

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