In Search of the Perfect Peach, our Founder Franco Fubini’s debut book out now.

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The Power of Flavour at Atelier September

08·06·25

1 min read

Events

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In the run up to MAD Symposium, we gathered at the iconic Atelier September in Copenhagen for an unforgettable evening exploring what it means to reclaim flavour in a world that so often values speed over ceremony.

Our founder, Franco, was joined by celebrated chef Frederik Bille Brahe in a conversation moderated by creative duo, Per-Anders and Lotta Jörgensen, of Fool Magazine. Together, they discussed the urgency of reconnecting with the origins of our food in a world that often feels rushed, disconnected and commodified.

The room buzzed with thoughtful questions and a shared sense of purpose. We all left reminded that a reverence to flavour not only links us to soil and seasons, but also allows us to slow down and appreciate the craft and ceremony that goes into sharing a meal.

If you couldn’t join us, you can still dive into these ideas through Franco’s book, In Search of the Perfect Peach. It’s a call to arms for chefs, home cooks, and anyone ready to discover the power of flavour and use it as a tool for change.

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#OFFTHEPASS

We exist to fix the food system.

People are more cut off from the origins of their food than ever. This makes flavour, nutrition and farming practices that protect the planet, almost impossible to find.

By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.

Now is the time for action. Join the food system revolution.

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Go beyond four seasons

Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavour at every stage.

WHAT’S IN SEASON?

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Know where your food comes from

We know the name of the people behind everything we source. Recognise their growing artistry to find out exactly where your food comes from (and why that matters).

MEET THE GROWERS

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Make your diet diverse

Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavours.

PEAK SEASON BOX