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Wholesale

GET INGREDIENTS WITH IMPACT

Tap into our direct network of over 250 independent growers across Europe and unlock more than 500 varieties of fresh produce. Meet all of your wholesale needs in one order, from seasonal ingredients to staples.

Michael Lavery making panzanella | Forza Wine, London, UK

It was The River Cafe’s Rose who first approached Franco asking for quality fresh fruit and vegetables through our Italian sourcing channels.

From Albenga Artichokes to Marinda Tomatoes, Rose, Ruth and The River Cafe recognised the value of seeking out fresh produce grown for quality long before seasonality and provenance became bywords for flavour on London menus.

Today, we work with chefs and stores in London, New York, Miami, Paris, Malmö, Copenhagen and Melbourne. Our network may have expanded, but our mission remains unchanged: give professionals unrivalled access to a wide network of growers committed to quality.

CHEFS SHAPE CULTURE — HARNESS THAT POWER


The high volumes of produce that pass through professional kitchens on a daily basis means chefs add vital weight to the food system. This impact is accelerated by the customers they inspire and the food cultures they reflect, preserve and shape. Innovators of change, they wield the power to inspire and educate society through flavour.

Working so closely with growers puts us in a unique position to discover and innovate. From Green Citrus to Winter Tomatoes, we have created cutting edge categories that challenge the notions of seasonality. It is chefs who have brought these categories to life by thinking outside the box and bringing unique flavours to the table. By taking these leaps of faith, chefs have the power to change consumer habits through flavour.

At Tamoa, it’s a 50/50 between the agricultural traditions of subsistence farming and what happens in the kitchens, which is also a live testimony of this culture. Neither of them would be what they are on their own.
Francisco, Tamoa
Woman shucking corn in Mexico

Shucking Blue Bolita Corn | Xhub Guldan Zegache co-operative, Oaxaca, Mexico

Tomato and calçot tostada overhead on a wooden plate

RAF Tomato and Calçot Tostada | Pablo Díaz, Mercato 24 x Carousel, London, UK


The Pro App

We've got you covered — twice daily deliveries in London, 361 days a year. Our dedicated Customer Services team is on hand 8am-5pm every day, with our 24-hour order line picking up everything in between.

GET LIVE UPDATES

The seasonal updates you expect from a farmers market, in your pocket. Keep your finger on the pulse as we share daily shifts, gaps and the produce just around the corner on our newsfeed. Use the seasonal planner to look ahead and features to meet the people behind your food.

Order at a tap

Choose your delivery slot. Stay in sync with your kitchen or store with live pricing and shared baskets. Have as many people in your team as you like connected to the same order, updating your basket collectively in real time.

Find everything you need

Search for produce in the way that works best for you. Use the search bar to find specific lines, browse by category, or dig deeper into seasonality by filtering fresh fruits and vegetables into their early, peak or late phase. Plus, see our offers.

To learn more, contact our sales team on 44 (0) 20 7237 0346 or newbusiness@natoora.com. To enquire about setting up an account, fill in the form below. A member of our team will then get in touch with you.

Download Now

Our chef-only app, designed around you. Learn more about our growers, track produce as it moves through its season, and order at a tap.

Go #OFFTHEPASS

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We exist to fix the food system.

People are more cut off from the origins of their food than ever. This makes flavour, nutrition and farming practices that protect the planet, almost impossible to find.

By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.

Now is the time for action. Join the food system revolution.

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Go beyond four seasons

Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavour at every stage.

WHAT’S IN SEASON?

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Know where your food comes from

We know the name of the people behind everything we source. Recognise their growing artistry to find out exactly where your food comes from (and why that matters).

MEET THE GROWERS

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Make your diet diverse

Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavours.

PEAK SEASON BOX