Get 'In Search of the Perfect Peach' now, our Founder Franco Fubini’s debut book

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REACT - The Biodiversity Issue

The way we eat is the primary driver of biodiversity loss on earth.

Over 6,000 plant species can be cultivated as food but just three species (wheat, rice and corn) provide over half our calorie intake, and only nine account for 66% of total crop production globally.

Relying on a small number of uniform crops puts our food sources at greater risk of disease, pests and climate change — which both drives biodiversity loss and depends on biodiversity as a solution.

In this report, our second REACT publication, we turn to growers, sourcers, florists and chefs to ask what biodiversity looks like in practice. Our hope is that their stories will encourage us all to play a part in restoring biodiversity. Whether that’s simply by reaching for more varieties of fruit and vegetables than we did last week, planting our own or letting our weeds run wild.

All profits from sales of REACT go straight to Farm Fund, our initiative raising money for the next generation of agroecological growers.

We exist to fix the food system.

People are more cut off from the origins of their food than ever. This makes flavour, nutrition and farming practices that protect the planet, almost impossible to find.

By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.

Now is the time for action. Join the food system revolution.

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Go beyond four seasons

Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavour at every stage.

WHAT’S IN SEASON?

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Know where your food comes from

We know the name of the people behind everything we source. Recognise their growing artistry to find out exactly where your food comes from (and why that matters).

MEET THE GROWERS

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Make your diet diverse

Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavours.

PEAK SEASON BOX