In Search of The Perfect Peach - By Franco Fubini
The first bite of a perfectly ripe peach can be truly transformative – a joyful experience that stays with you forever. But as Natoora founder Franco Fubini has come to realise, flavour is a signifier of so much more than nostalgia: it also has the power to change the way we grow, shop and eat.
In his first book In Search of the Perfect Peach, Franco imagines a food system with a flavour-led approach. When we prioritise flavour, we put growers, nature and nutrition first, and by doing this, we have the potential to transform a mechanised, joyless food industry.
With a foreword by Tim Spector, author of The Diet Myth, Spoon Fed and Food for Life, In Search of the Perfect Peach offers a galvanising look at an alternative future of food.
We exist to fix the food system.
People are more cut off from the origins of their food than ever. This makes flavour, nutrition and farming practices that protect the planet, almost impossible to find.
By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.
Now is the time for action. Join the food system revolution.
Go beyond four seasons
Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavour at every stage.
WHAT’S IN SEASON?
Know where your food comes from
We know the name of the people behind everything we source. Recognise their growing artistry to find out exactly where your food comes from (and why that matters).
MEET THE GROWERS
Make your diet diverse
Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavours.
PEAK SEASON BOX
United Kingdom
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