CHOOSE RADICCHIO, NOT ROSES THIS VALENTINE'S DAY

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Everyday Vegetable Box

Unpack 9-10 familiar vegetables to reset your flavour expectations. In season now and grown for quality — never yield — these are well-known vegetables as they should be. A weekly shop for two, or a way for larger households to top up their shop.

In the box

Our Sourcing Team creates a new box every two weeks, selecting the 9-10 varieties at the peak of their season. In nature, however, no two days look the same. That’s why your box might differ slightly from this image and list, reflecting nature’s highs. This box is available to order now, for delivery from Tuesday 17th February – Monday 3rd March.

Fennel

Puglia & Campania, Italy

Oct-May

Leek

Lancashire & Cornwall, UK

Jan-Dec

Cavolo Nero

Liguria, Italy

Nov-Mar

Red Beetroot

Lancashire, UK

Jul-Jan

January King Purple Cabbage

Cornwall, UK

Jan-Feb

Sandy Carrot

Dunkirk, France

Aug-Mar

Radicchio di Chioggia

Verona, Italy

Oct-Mar

Champignon de Paris Mushroom

Île de France, France

Jan-Dec

Pink Fir Potato

Kent, UK

Sep-Feb

Spring Green Cabbage

Lancashire, UK

Jan-Dec

Allergens

No allergens present

Use & Storage

Wash before use
Keep refrigerated below +5°C

GO #OFFTHEPASS

Voir tout
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RHUBARB MULE WITH KLAUDIA WEISZ

Klaudia Weisz of Dockley Road Restaurant makes a honeysuckle-hued cocktail spotlighting sweet-tart Yorkshire Forced Rhubarb.

16·02·26

2 min read

#OFFTHEPASS

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PORTLAND CRAB, RADICCHIO & BLOOD ORANGE SALAD WITH LEWIS DE HAAS

Lewis de Haas, executive chef at the London-based HAM Restaurants – the group behind Bistro Freddie, Crispin and Canal – brings us a bright, colourful dish in celebration of our Radicchio not Roses campaign.

06·02·26

4 min read

Campaigns

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IN CONVERSATION WITH HAMISH POWELL

In light of Radicchio not Roses, Hamish Powell, the floral artist behind this year’s sculpture, speaks of his deep respect for living materials, the joy of seasonality, and what it really means to work with nature instead of against it.

02·02·26

9 min read

Campaigns

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RADICCHIO, NOT ROSES 2026

Around 570 tonnes of roses are imported into the UK for Valentine’s Day – grown out of season, flown thousands of miles, and often discarded within days. This year, fall for what’s growing. Choose Radicchio, not Roses.

29·01·26

8 min read

Campaigns

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From Grove to Jar: Tacle Mandarin Marmalade

We’re celebrating the season’s sweetest citrus with a limited-edition Mandarin Marmalade, created in collaboration with Single Variety Co, using Carmelo’s Sicilian Tacle.

15·01·26

5 min read

Interview

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In Conversation with Dr. Federica Amati

ZOE’s Head Nutritionist, Dr. Federica Amati breaks down the science behind seasonal eating and how it can support your gut microbiome.

05·01·26

9 min read

Campaigns

SHOP MORE

senia olive oil being poured onto a small plate

Senia Extra Virgin Organic Olive Oil, 500ml

Fresh and intense extra virgin olive oil from Daniele and Claudia in Sicily’s olive oil region; Chiaramonte Gulfi in the Iblei mountains.

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In Search of The Perfect Peach - By Franco Fubini

The first bite of a perfectly ripe peach can be truly transformative – a joyful experience that stays with you forever. But as Natoora founder Franco Fubini has come to realise, flavour is a signifier of so much more than nostalgia: it also has the power to change the way we grow, shop and eat.

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Parmigiano Reggiano 250g

This 30-month Parmigiano Reggiano is made from the extraordinary milk of a rare breed of brown cow, born and raised on a dairy in Parma.

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We exist to fix the food system.

People are more cut off from the origins of their food than ever. This makes flavour, nutrition and farming practices that protect the planet, almost impossible to find.

By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.

Now is the time for action. Join the food system revolution.

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Go beyond four seasons

Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavour at every stage.

WHAT’S IN SEASON?

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Know where your food comes from

We know the name of the people behind everything we source. Recognise their growing artistry to find out exactly where your food comes from (and why that matters).

MEET THE GROWERS

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Make your diet diverse

Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavours.

PEAK SEASON BOX