UK Marketing & Content Executive

We're looking for a mission-led marketing and content executive who wants to work creatively towards meaningful change across the food system, with a particular focus in our Retail sector.

ABOUT THE JOB

We are looking for a hands-on, forward-thinking Marketing and Content Executive with a strong background in end-to-end campaign management.

Reporting into our UK B2C Sales Manager, you’ll use strategic digital engagement techniques and leverage retail partnerships to connect our fresh produce and prepared foods range with a growing audience, developing and refining segment specific strategies to drive customer conversion, retention and engagement.

You will also play a pivotal role in developing and executing strategic marketing initiatives to raise brand awareness across our UK platforms as well as providing marketing and content support to both our Wholesale and Retail teams.

Key Responsibilities

• Develop and implement a cohesive, multi-channel strategy, focused on growing our retail partnerships (Ocado, Waitrose, Whole Foods, Zapp and Gail’s) and e-commerce platform.
• Working closely with the Commercial team, identify opportunities with our retail partners and spearhead retail activation campaigns, collaborating closely with supermarket partners to enhance online and in-store visibility and customer engagement.
• Plan, create, and oversee marketing campaigns from inception to execution. This includes defining campaign objectives, budget allocation, target audiences and working with our in-house Creative team on the creation of necessary assets. Monitor and report on campaign performance, using data-driven insights to adjust strategies.
• Leverage experience in launching new products into supermarkets and other retail partners, ensuring successful market penetration and brand positioning.
• Collaborate with the Brand and Sales teams to create engaging and relevant content across all channels that raises brand awareness and meets commercial needs, from online “back of pack” content to newsletters and sampling collateral.
• Ability to analyse the available data to optimise future campaigns and guide strategy.
• Manage the marketing budget for customer acquisition initiatives and campaigns, including Meta and Google Ads, ensuring efficient allocation of resources. Continuously monitor and optimise campaigns for performance, adjusting strategies as needed to meet KPIs.
  

ABOUT YOU

• A minimum of 3 years experience in an in-house Marketing roles
• A hands-on attitude and a flexible mindset is essential, as you will be required to roll your sleeves up and switch gears when needed
• In-depth knowledge of digital and traditional media channels
• Experience successfully launching new products into a supermarket/retail environment
• Analytical mindset with the ability to interpret data and make strategic recommendations
• Strong communication skills with stakeholder management experience at all levels of the organisation
• A flexible approach and an ability to drive projects through to completion delivering clearing defined results and impact
• Photoshop would be an advantage
  

PERKS

Daily lunch made with the same seasonal produce we supply to chefs

Natoora produce at a significant discount

Your birthday off (once you've hit the 6 month mark)

Kitchen stocked from our own growers and producers - including Estate Dairy milk and butter, jam from England Preserves as well as coffee from our Spa Terminus neighbours Monmouth

Our vision for a better food system is built on real human relationships and a diversity of experience, perspective and ideas. We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Email your CV to katherine@natoora.com and tell us why you want to join the team.