The Perfect Peach

In this short film, follow our founder Franco Fubini as he travels to the sun-dappled orchards of Caserta to meet with Domenico, the grower behind our extraordinary Greta White Peach.

Here, beneath the shaded canopy of the trees, he retraces the steps that led to the fruit that started it all, the ‘Perfect Peach’ that has become emblematic of our story.

As they slice open a sun-blushed Greta, freshly picked from the bough of a tree, brilliant streaks of deep crimson come into view.

“From the veins, it seems as if it is painted,” says Domenico, whose family have been growing peaches there for three generations.

“He knows every inch of this land,” says Franco, explaining that knowledge, timing, and care passed down through generations, is exactly what makes the Greta unlike any other.

Because something this precious is always worth returning to.