Holiday delivery slots are open – shop gifts and festive produce boxes now

Reframe Seasonality with Winter Tomatoes

21·03·23

2 min read

Growers

camone tomatoes
tomatoes of different shapes and sizes cut open on a plate

Franco Fubini — our founder — grew up eating Camone Tomatoes. In the 80s and 90s, the Camone was a triumph of Sardinian agriculture and gastronomy. With incredibly crunchy, thick skin and brightly acidic seeds balanced with distinctly sweet, umami flesh, it was iconic in Italy.

These unique characteristics were drawn out by stress. Growers would plant their seeds in autumn in sandy soil, close to the sea. Developing slowly through the coldest months, in saline conditions, the plants were pushed to their limits. By withholding irrigation, growers upped the ante. Where most tomatoes thrive in summer, this variety could only reach its full potential in winter.

Although Camone Tomatoes were available to London’s most flavour-led chefs for several years, they were a hard sell. Convincing anyone that tomatoes could be at their prime in winter meant rewriting the narrative that European tomatoes exclusively come into their own in the warmer months.

It wasn't until Franco discovered the Marinda that he realised there was a whole group of seasonal tomatoes that existed under the radar. Like the Camone Tomato, this relatively modern variety came into its own under duress to develop a slightly tart, almost salty flavour and a stark green collar. By grouping them into their own category, Franco knew he could make them accepted on a global stage. He coined them: Winter Tomatoes.

'This was the start of a typology of tomatoes that we termed "winter tomatoes" - we did this to counteract the common misconception that summer is a tomato's only natural season.'

- FRANCO FUBINI, NATOORA FOUNDER

Images with caption alt text

Today, we’re blown away by how far the category has come. Over the years we discovered more varieties that came into their own in the colder months and added Iberiko and RAF Tomatoes into the mix. Their full potential is now recognised by London’s most flavour-led chefs.

Rose and Ruthie at The River Café were instrumental in popularising this shift. Today, Winter Tomatoes are a stalwart of top restaurant menus at this time of year — signposting seasonality everywhere from Lyle's to Brat to Spring.

Our term has even made it into popular discourse. Nigel Slater speaks of ‘crisp-fleshed winter tomatoes’ while Anna Jones reveals that she does ‘look forward to the first crop of hardy, salty, winter tomatoes.’ By working directly with chefs and growers, we can shift seasonality and transform the food system from within.

More Grower Stories

See all

We exist to fix the food system.

People are more cut off from the origins of their food than ever. This makes flavour, nutrition and farming practices that protect the planet, almost impossible to find.

By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.

Now is the time for action. Join the food system revolution.

Footer icon

Go beyond four seasons

Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavour at every stage.

WHAT’S IN SEASON?

location pin icon

Know where your food comes from

We know the name of the people behind everything we source. Recognise their growing artistry to find out exactly where your food comes from (and why that matters).

MEET THE GROWERS

flower type shape vector image

Make your diet diverse

Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavours.

PEAK SEASON BOX