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Antonello

03·03·22

2 min watch

Film

Working with Antonello for almost a decade, Natoora is the only source of his outstanding radicchio varieties outside of Veneto, Italy. From seed saving to sand-forcing, Antonello shares the cultivation methods that take his Pink Radicchio, Castelfranco and Rosello di Lusia to insane heights: Crisp, complex chicories prized by London and New York’s most flavour-focused chefs.

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RADICCHIO, NOT ROSES 2024

This Valentine’s Day, don’t fall back on Roses again. Fall in love with Radicchio.

31·01·24

6 min read

Campaigns

Two women from ssaw collective designing a table display with radicchio

IN CONVERSATION WITH SSAW COLLECTIVE

Today, we talk to Liv and Jess about what it takes to shift a dominant cultural narrative, how we can buy more thoughtfully this Valentine’s Day, and why the beauty of the British landscape is the ultimate key to positivity.

14·02·23

10 min read

Interview

Radicchio bouquet arrangement in a vase

RADICCHIO NOT ROSES 2022

250 million roses are grown each year for Valentine’s Day. Roses are in bloom from mid-spring to fall. However, more are sold for Valentine’s Day than at any other time of year. It’s time to retune to the seasons.

14·02·22

2 min read

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We exist to fix the food system.

People are more cut off from the origins of their food than ever. This makes flavour, nutrition and farming practices that protect the planet, almost impossible to find.

By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.

Now is the time for action. Join the food system revolution.

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Go beyond four seasons

Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavour at every stage.

WHAT’S IN SEASON?

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Know where your food comes from

We know the name of the people behind everything we source. Recognise their growing artistry to find out exactly where your food comes from (and why that matters).

MEET THE GROWERS

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Make your diet diverse

Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavours.

PEAK SEASON BOX