UK Marketing & Content Manager

We're looking for a mission-led senior marketing manager who wants to work creatively towards meaningful change across the food system, with a particular focus in our Retail sector.

ABOUT THE JOB

This role is for a strategic, forward-thinking Marketing Manager with a strong background in end-to-end campaign management and a proven track record in media buying.

Reporting into our UK Growth Manager, you’ll use strategic digital engagement techniques and leverage retail partnerships to connect our fresh produce and prepared foods range with a growing audience, developing and refining segment specific strategies to drive customer conversion, retention and engagement.

You will also play a pivotal role in developing and executing strategic marketing initiatives to raise brand awareness across our UK platforms as well as providing marketing and content support to both our Wholesale and Retail teams.

Key Responsibilities

• Develop and implement a multi-channel, integrated customer acquisition strategy focused on growing our retail partnerships and e-commerce platform.
• Working closely with the Commercial team, identify opportunities with our retail partners and spearhead retail activation campaigns, collaborating closely with supermarket partners to enhance in-store visibility and customer engagement.
• Plan, create, and oversee marketing campaigns from inception to execution. This includes defining campaign objectives, budget allocation, target audiences and working with our in-house Creative team on the creation of necessary assets. Monitor and report on campaign performance, using data-driven insights to adjust strategies.
• Leverage experience in launching new products into supermarkets and other retail partners, ensuring successful market penetration and brand positioning.
• Negotiate favourable contracts with media partners, publishers, and platforms to secure cost-effective placements and work with third parties to optimise digital advertising campaigns to drive traffic, sales, and ROAS.
• Collaborate with the Brand and Sales teams to create engaging and relevant content across all trades that raises brand awareness and meets commercial needs.
• Ability to analyse large datasets to extract meaningful insights and trends, thereby facilitating informed decision-making and strategic enhancements.
• Manage the marketing budget for customer acquisition initiatives and campaigns, ensuring efficient allocation of resources. Continuously monitor and optimise campaigns for performance, adjusting strategies as needed to meet KPIs.

ABOUT YOU

• A minimum of 5 years experience in an in-house Marketing role, with a focus on end-to-end campaign management from creative management to strategic media buying to retail activations.
• Strong negotiation skills and a track record of securing cost-effective media placements.
• In-depth knowledge of digital and traditional media channels.
• Experience successfully launching new products into a supermarket/retail environment.
• Analytical mindset with the ability to interpret data and make strategic recommendations.
• Strong communication skills with stakeholder management experience at all levels of the organisation
• A flexible approach and an ability to drive projects through to completion delivering clearing defined results and impact.
• A hands-on attitude and a flexible mindset is essential, as you will be required to roll your sleeves up and switch gears when needed.

PERKS

• Daily lunch made with the same seasonal produce we supply to chefs
• Natoora produce at a significant discount
• Your birthday off (once you've hit the 6 month mark)
• Kitchen stocked from our own growers and producers - including Estate Dairy milk and butter, jam from England Preserves as well as coffee from our Spa Terminus neighbours Monmouth

Our vision for a better food system is built on real human relationships and a diversity of experience, perspective and ideas. We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Email us with your CV and tell us why you want to join the team.