GO BEYOND FOUR SEASONS
Each fruit and vegetable has its own season, with subtle shifts that happen every day. Follow their microseasons to unlock flavour at every stage.

In season today
The first harvests. Not yet available in abundance or fully developed, this is the time to get inspired by new flavour combinations.
Forced Rhubarb

Growers
Robert, Jonathan & Jason
Location
The Rhubarb Triangle, West Yorkshire
Seasonality
January - April
Variegated Grumolo
Agretti
Artichoke Mammole
Baby Artichokes
Blood Oranges
Brad's Atomic Grape Tomato
Broccolo Fiolaro
Calçot Onions
Camone Tomatoes
Cime di Rapa
Figs Dried, Kimi
Iberiko Tomatoes
Passion Fruit
Puntarelle
RAF Tomatoes
Romanesco Cauliflower
Rosella di Lusia
Shoots & Cresses – Tagete, Basil, Komatsuna (see app for all)
Spiky Artichokes
Tema Artichokes
Witloof Chicory

PEAK SEASON BOX
Our Sourcing Team have selected the 9-10 varieties tasting their best right now. From familiar favourites to lesser known ones, these are our picks this week.
Monk's Beard - Agretti (Barba di Frate) – Lazio, Italy
Radicchio di Treviso –Treviso, Italy
Pink Navel Orange (Cara Cara) – Scordia, Sicily
Pear Passe Crassane – France
Brad's Atomic Grape Tomato – Almería, Spain
Cavolo Nero – Savona & Liguria, Italy
January King Purple Cabbage – Cornwall, UK
Purple Carrot – Dunkirk, France
Egremont Russet Apple – Sussex, UK
Meyer Lemon – Murcia, Spain
Featured This Week 23/01 – 30/01

SAVOURING THE SEASON:
KIWIS
Fresh from Toulouse, Sebastien’s Hayward Green Kiwi has arrived, completing our range of seasonal kiwis. Although many do not consider their seasonality, kiwis can grow extremely well in mediterranean climates, with the right care. Not trees, but climbing vines, it takes a prolonged period of cold weather for kiwi fruits to become truly flavourful - but frost can be lethal. As such, kiwis are usually grown in controlled conditions and large, conventional producers will pick the fruit weeks before it is ready. Our growers go to great lengths to protect their vines from cold winds and excessive sun, only picking their kiwis later, when the sugars are developed and the flavour has flourished.
While we source the classic Green Hayward variety from Sebastien’s minimum intervention French farm, our Golden and Red Kiwis come from a cooperative in Calabria, who we started sourcing from a few years ago.
The cooperative model opens growers up to growing less conventionally lucrative produce. Strength in numbers as well as machinery and knowledge sharing has yielded some fantastic kiwis, that otherwise would not have been grown.
Go Deeper
Voir toutWe exist to fix the food system.
People are more cut off from the origins of their food than ever. This makes flavour, nutrition and farming practices that protect the planet, almost impossible to find.
By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.
Now is the time for action. Join the food system revolution.
Go beyond four seasons
Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavour at every stage.
WHAT’S IN SEASON?
Know where your food comes from
We know the name of the people behind everything we source. Recognise their growing artistry to find out exactly where your food comes from (and why that matters).
MEET THE GROWERS
Make your diet diverse
Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavours.
PEAK SEASON BOX
United Kingdom
© 2026 Natoora Ltd.


























