Find us in Store and Online

By partnering Coles, we can extend the reach of our community of small-scale growers, producers and makers even further.

We work with growers driven by flavour, which is achieved through regenerative and traditional growing methods, bio-intensive input, minimal intervention and seed selection.

Two supermarkets make up 67% of Australia's grocery sales. In the main, shelves are stocked with an ever-narrowing range of intensively farmed, year-round produce grown for yield, shelf life and uniformity.

Since 2012, we’ve been working within the system to shift the dial towards radically seasonal fruits and vegetables and resilient, transparent supply chains.

We believe that we can make the greatest impact on the day-to-day spending habits of consumers by working with supermarkets, not against them.

Where the average supermarket offers an average of 130 varieties of fruit and vegetables across the year, we source over 500. This gives us the potential to increase not just the quality of the available produce, but also its diversity and seasonal relevance.

The more customers reach for provenance-driven, flavour-first produce, the more supermarkets see the value in adapting their own supply chains.

Although our supply chain remains complex and flexes with the seasons, we go the extra mile to adhere to the accreditations that enable us to work with larger retailers.

“Supermarkets are well-positioned to catalyse a fundamental shift in the systems that deliver products to people.”

GOING STRAIGHT TO THE GROWER

Through our direct network of local growers, we bridge the gap between the opaque distribution channels and wholesale markets that dominate, and fiercely localised farm gate schemes and grower markets. This means we can offer further transparency to consumers, as well as our connection to growers who are motivated by flavour and conscious farming.