Store Manager/FOH lead

Full time
About Natoora

Natoora is committed to shaping the future of food for the better by revolutionising the supply chain of fruit & vegetables. By supporting both the growers we source from and our local communities, Natoora acts as a vital link in the supply chain. Our goal is to create a more meaningful and responsible food system that preserves seed varieties, growing techniques and traditions that are threatened by modern industrial farming and supermarket culture. We actively seek to re-educate the way people think about and consume fruit & vegetables and believe flavor is the greatest conduit for change.

We are excited to be launching our first NYC Natoora “deli”.

In a charming small space in Williamsburg, BK, we will be selling our top notch, ethically sourced produce and provisions, and will be offering an entirely made from scratch to-go menu, coffee and juices. We are looking for a FOH Lead to join us and help make Natoora’s first retail space a flourishing food enthusiasts destination, a hub for conscious food conversation and community binding.

About the Position

The FOH Lead will work with our Executive Chef to oversee the entire operation of the store. You will create an engaging warm environment, having direct involvement in creating and maintaining profitability, managing retail inventory, and working towards building a following of customers and a community.

You will be the face of a dynamic, committed movement that is driving real change at ground level. We count on you to create a customer following and maximise repeat guest visits. You will understand our sourcing ethos, what makes each product special, and how to take care of it. Through our training programme, we’ll equip you with the tools and knowledge to become a leading campaigner in your own right.

At the core of that knowledge is a deep understanding and appreciation for our produce. You’ll learn where, how and by whom our food is grown, and how every decision - from seed selection to growing method to serving suggestion - can impact the planet. Everyone has a part to play in creating a better food system. This is your chance.

Applicants must show excellent people skills, a strong desire to learn and educate customers, and a good service ethic.

About you
  • You have a true passion for food and you care about the future of our food system. Working with us is more than just a job — it’s a way of life.
  • You are genuine and passionate — a real people person who gets outstanding guest service. You’re approachable, caring and willing to go the extra mile.
  • You are curious about where and how fresh produce is grown.
  • You love to talk about food and would enjoy the opportunity to become a voice of authority while remaining curious.
  • You take real pride and have an eye for detail in serving exceptional food.
  • You are well organised and good at identifying problems and solving them.
  • You have good prioritising skills and you know how to plan your workload.
  • You are self-sufficient and proactive as well as happy to receive directions and guidance.
  • You’re punctual, self-motivated and full of initiative. You see how every task - big or small - fits into the fuller picture of our food system revolution.
Job Requirements
  • Minimum 3 years experience in retail and/ or restaurant FOH, in a supervisory role.
  • Ability to manage and work with human emotions in staff and customers.
  • Ability to make decisions based on financial results.
  • Weekend availability.
  • Ability to stand on your feet for extended periods and lift and carry 40 pounds.
  • Proficient with Google Suite, Microsoft Office or similar software and POS is a plus.
  • An outstanding positive and friendly attitude.

This is a full-time, salaried position. With plenty of room for growth, we offer competitive wages, health insurance and dental insurance program, a generous paid time off and a staff discount on all fruit and vegetables, dairy, and charcuterie.

To apply for this position send your resume and cover letter with the subject line LEAD FOH to

Our vision for a better food system is built on real human relationships and a diversity of experience, perspective and ideas. We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

When applying to a job, the personal data contained in your application will be collected by Natoora, which is located at Unit 6 Discovery Business Park St James's Road, London SE16 4RA and can be contacted by emailing Your personal data will be processed for the purposes of managing recruitment related activities. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted.