Assistant Manager

Full time - Selfridges
About Natoora

We are a fast-growing company with a clear mission: to revolutionise the food system.

Suppliers to over 1,500 of the most influential restaurants in London, Paris and New York, we are equally determined to educate the general public on the impact of their food choices. Everything in our four central London stores and Eataly and Selfridges concessions is radically seasonal and fully traceable.

Educating the customer is central to our food system revolution, and flavour is the greatest conduit for change. Through fruit and vegetable tastings we can encourage home cooks to diversify their diets, eat seasonally and make more informed food choices.

About the Job

There are thousands of food businesses out there. Joining Natoora means that you’re looking to be part of something bigger. As Assistant Store Manager, you’ll be the face of a dynamic, committed movement that is driving real change in the food system.

The Assistant Store Manager supports the Store Manager to lead a customer-centric environment through the successful development of a team. The areas of responsibility include: offering exceptional customer service, leading and developing the team, and maintaining the highest standards throughout the store.

You’ll learn where, how and by whom our food is grown, and how every decision - from seed selection to growing method to serving suggestion - can impact on the planet. Everyone has a part to play in creating a better food system. This is your chance.

  • Ensure the smooth running of the store
  • Support the Store Manager across all store duties
  • Develop a high performing and resilient team
  • Ensure we provide the best customer experience and uphold exceptional display standards
  • Cultivate an environment of genuine customer connection
  • Demonstrate extraordinary service, leading by example on the shop floor
  • Acts as a Natoora ambassador for company values, mission, and culture
  • Maintain a visually compelling store that is neat, clean and organised
  • We look for 2-3 years of experience in a similar role, preferably in the food industry
  • You have a proven track record of effectively leading small teams
  • You care about everything you eat: where it comes from, how it’s made and who by
  • You are approachable, caring, and enjoy offering great customer service
  • We look for fluency in spoken English
  • You have passion and commitment to learning about our produce, seasonality and sourcing
  • Cost-price fruit & vegetables - we don’t profit from sales to our own team members
  • Your birthday off*
  • Pension scheme
  • Get up to 50% off at some of London and the UK’s leading restaurants
  • Cycle to Work scheme*

*Once you’ve hit the 6 month mark

Email your CV to and tell us why you want to join the team.

Our vision for a better food system is built on real human relationships and a diversity of experience, perspective and ideas. We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

When applying to a job, the personal data contained in your application will be collected by Natoora, which is located at Unit 6 Discovery Business Park St James's Road, London SE16 4RA and can be contacted by emailing Your personal data will be processed for the purposes of managing recruitment related activities. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted.