Winter Tomatoes

As the initial panic around empty supermarket shelves subsides, let's emerge from this period of disruption with a renewed resolve. The illusion of year-round availability in our produce is coming at an increasingly steep price; it is time to rethink our relationship with seasonality, and the supply chains that feed us.
Along with Brexit and poor weather as a result of climate change in north Africa and Spain, rising energy costs for Dutch and British growers have been cited as one of the reasons for tomato shortages. Summer tomatoes are simply not in season right now, meaning energy-intensive methods such as artificial lighting and heating are required to simulate summer conditions.
Relying on artificial inputs to mimic the work of nature raises the question of seasonality:
When did the unseasonal become the everyday?
Driven by radical seasonality, and with a supply chain that flexes around the subtle shifts that occur in nature day in, day out, we did not experience tomato shortages. That is because we source Winter Tomatoes at this time of year.
Marinda, Camone, Raf and Iberiko can only reach their full potential in winter, when skilled growers are able to exert a level of stress on their plants that would be impossible in the warmer months. Naturally requiring fewer resources, these are the tomatoes that are in season right now.
Put your weight behind seasonal alternatives to year-round produce to help shift demand and build resilience into the food system. Find Winter Tomatoes on the app, on Ocado or at your local Waitrose.
READ MORE
See allWE EXIST TO FIX THE FOOD SYSTEM.
People are more cut off from the origins of their food than ever. This makes flavor, nutrition and farming practices that protect the planet, almost impossible to find.
By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.
Now is the time for action. Join the food system revolution.
GO BEYOND FOUR SEASONS
Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavour at every stage.
WHAT'S IN SEASON?
KNOW WHERE YOUR FOOD COMES FROM
We know the name of the people behind everything we source. Recognise their growing artistry to find out exactly where your food comes from (and why that matters).
MEET THE GROWERS
MAKE YOUR DIET DIVERSE
Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavours.
ORDER PRODUCE
Denmark
© 2025 Natoora Ltd.
PRIVACY POLICY
TERMS OF USE
STAKEHOLDER STATEMENT
COOKIE POLICY
Cookie Settings