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Radical Seasonality

GO BEYOND FOUR SEASONS

Each fruit and vegetable has its own season, with subtle shifts that happen every day. Follow their microseasons to unlock flavor at every stage.

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In season today

  • Anise Hyssop

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    • Grower

      Bradley & Cathy

    • Location

      Middletown, New York

    • Seasonality

      July - October

  • Apricots

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    • Grower

      Nick Boldt

    • Location

      Reedley, California

    • Seasonality

      May - June

  • Bonny Melons

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    • Grower

      Alex & Sherry

    • Location

      Tehachapi, California

    • Seasonality

      July - September

  • Caraflex Cabbage

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    • Grower

      George & Ola

    • Location

      Berks County, Pennsylvania

    • Seasonality

      June - March

  • Fig Leaves

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    • Grower

      Steve

    • Location

      Bordentown, New Jersey

    • Seasonality

      June - October

  • Flowering Cilantro

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    • Grower

      Bradley & Cathy

    • Location

      Middletown, New York

    • Seasonality

      July - September

  • Heirloom Tomatoes

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    • Grower

      Various

    • Location

      New York & Pennsylvania

    • Seasonality

      June - September

  • Japanese Cucumbers

    dragon cucumber growing on the plant
    • Grower

      Ken

    • Location

      Delmar, Delaware

    • Seasonality

      May - September

  • Japanese Eggplant

    Season planner image
    • Grower

      Ken

    • Location

      Delmar, Delaware

    • Seasonality

      June - October

  • Jimmy Nardello Peppers

    Jimmy nardello peppers, urban roots farm
    • Grower

      Various

    • Location

      South Carolina

    • Seasonality

      June - September

  • Kinome Leaf

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    • Grower

      Ken

    • Location

      Delmar, Delaware

    • Seasonality

      May - November

  • Lemon Balm

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    • Grower

      Bradley and Cathy

    • Location

      Middletown, New York

    • Seasonality

      June - August

  • Lovage

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    • Grower

      Zaid

    • Location

      Norwich, New York

    • Seasonality

      May - September

  • Mixed Cherry Tomatoes

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    • Grower

      Javier

    • Location

      Escondido, California

    • Seasonality

      March - June

  • Mixed Summer Squash

    mixed summer squash in crate
    • Grower

      George & Ola

    • Location

      Berks County, Pennsylvania

    • Seasonality

      June - September

  • Purple Basil

    Season planner image
    • Grower

      Bradley & Cathy

    • Location

      Middletown, New York

    • Seasonality

      July - September

  • Purslane

    pursland, fresh meadows farm
    • Grower

      Bradley & Cathy

    • Location

      Middletown, New York

    • Seasonality

      July - October

  • Shiso

    shiso on plank
    • Grower

      Bradley & Cathy

    • Location

      Middletown, NY

    • Seasonality

      June - August

  • Spigarello Riccia

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    • Grower

      Lily & Max

    • Location

      Hadley, Massachussets

    • Seasonality

      April - March

  • Sungold Cherry Tomatoes

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    • Grower

      Jim & Deborah

    • Location

      Esparto, California

    • Seasonality

      June - October

  • White Nectarines

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    • Grower

      Nick

    • Location

      Reedley, California

    • Seasonality

      June - August

  • White Peaches

    Season planner image
    • Grower

      Nick

    • Location

      Reedley, California

    • Seasonality

      May - September

  • Yellow Nectarines

    Season planner image
    • Grower

      Nick

    • Location

      Reedley, California

    • Seasonality

      May - August

  • Yellow Peaches

    Season planner image
    • Grower

      Nick

    • Location

      Reedley, California

    • Seasonality

      May - September

  • Zerbinati Melons

    sunsweet melons staked on top of eachother
    • Grower

      Oscar

    • Location

      Mantua, Italy

    • Seasonality

      June - September

Featured This Week

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EARLY

White Eggplant
Grown by Ken in Delmar, DE

It is always exciting when our growers trial new varieties for us, and White Eggplant is no exception. Two years ago, Ken grew a small patch of these stark eggplants in his home garden. He sent a small sample of these to us, and we, like Ken, were blown away by their outstanding flavor and texture. Pudding-soft, with minimal seeds and an underlying sweetness, these are an eggplant unlike any other.

Ken grows a wide variety of Japanese vegetables and is one of only a few doing it on the East Coast. Across 35 acres, he grows 30 varieties of Japanese vegetables, carefully selecting seeds and trialing new varieties each year.

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PEAK

Sweet Red Cherries
Grown by Brad in Hood River, OR

Dark Sweet Red Cherries are at their best right now, though the end of the season is in sight. These are classic in flavor, with deep crimson skin and a balance of rich sweetness and bright tartness. Brad selects only the ripest fruit from varieties like Bing, Regina, Skeena, Lapin, and Sweetheart, picking at peak maturity.

Brad farms with the long view in mind, prioritizing tree health and flavor over maximum yield. While most growers aim for 10 to 15 tons per acre, his harvest is closer to half that. The cooler mountain climate allows the fruit to develop more slowly, concentrating nutrients and deepening flavor. He also leaves cherries on the tree until they reach sugar levels 50% higher than the industry standard, letting sugars and acidity align before picking.

red pluerries in a box

LATE

Candy Heart Pluerries
Grown by Shaun in Reedley, CA

Stone fruit season is full of quick ripening varieties and interesting crosses, bringing us some of the most intriguing bites. A few short weeks of the Candy Heart Pluerry — a unique cross between Japanese plums and sweet cherries — left us craving more. Red-purple speckled skins give way to deep red flesh, full of low-acid juices.

Hybrids are common in the stone fruit family, as apricots, plums, peaches, nectarines, and cherries share similar genetic structures that allow for easier cross-pollination. A plethora of modern hybrids containing differing percentages of the original parents has resulted in certain characteristics of either of the original fruits being dominant, but with distinct benefits, like increased hardiness and higher sugar content. In the Pluerry, Plums are the dominant variety, resulting in their deep coloration and flavor.

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Go Deeper

Voir tout

We exist to fix the food system.

People are more cut off from the origins of their food than ever. This makes flavor, nutrition and farming practices that protect the planet, almost impossible to find.

By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.

Now is the time for action. Join the food system revolution.

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Go beyond four seasons

Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavor at every stage.

WHAT’S IN SEASON?

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Know where your food comes from

We know the name of the person behind everything we source. Recognize their growing artistry to find out exactly where your food comes from (and why that matters).

MEET THE GROWERS

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Make your diet diverse

Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavors.

GO #OFFTHEPASS

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