DIVERSIFY YOUR DIET - BECOME A PRO CUSTOMER

Wholesale

GET INGREDIENTS WITH IMPACT

Tap into our direct network of over 100 independent growers across the United States and unlock more than 400 varieties of fresh produce. Meet all of your wholesale needs in one order, from seasonal ingredients to staples.

nectarines growing on a tree

Yellow Nectarines | Nick Boldt Farms, Reedley, California, United States

trout and nectarine crudo served on a white plate

Trout & Nectarine crudo | Dame, New York, United States

It was The River Cafe’s Rose Gray who first approached Franco asking for quality fresh fruit and vegetables through our Italian sourcing channels.

From Albenga Artichokes to Marinda Tomatoes, Rose, Ruth, and The River Cafe recognized the value of seeking out fresh produce grown for quality long before seasonality and provenance became bywords for flavor on London menus.

Today, we work with chefs and stores in London, New York, Miami, Paris, Malmö, Copenhagen, and Melbourne. Our network may have expanded, but our mission remains unchanged: give professionals unrivaled access to a wide network of growers committed to quality.

jess and angeles cooking at the natoora warehouse dinner

Jess Shadbolt and Angeles Chavarria of King cooking at the Warehouse Dinners series | New York, United States

CHEFS SHAPE CULTURE — HARNESS THAT POWER

We couldn't live without restaurants. If we didn't have restaurants, I'd shut down.
Roscoe, Zuckerman's Farm

The high volumes of produce that pass through professional kitchens on a daily basis means chefs add vital weight to the food system. This impact is accelerated by the customers they inspire and the food cultures they reflect, preserve and shape. Innovators of change, they wield the power to inspire and educate society through flavor.

Working so closely with growers puts us in a unique position to discover and innovate. Like Green Citrus, we have created cutting-edge categories that challenge the notions of seasonality. It is chefs who have brought these categories to life by thinking outside the box and bringing unique flavors to the table. By taking these leaps of faith, chefs have the power to change consumer habits through flavor.


The Pro App

We've got you covered — daily deliveries in New York City, 362 days a year, and twice weekly Upstate and in the Hamptons. Our dedicated Customer Service team is on hand 7:30 am-6 pm every day, with our 24-hour inbox picking up everything in between.

GET LIVE UPDATES

Keep up-to-date as we share daily shifts, gaps, and the produce just around the corner on our newsfeed. Learn about the growers behind your food and what’s happening in their fields, and what’s tasting best in our walk-in. Plus, use the seasonal planner to look ahead to plan your menus.

Order at a tap

Stay in sync with your kitchen or store with live pricing and shared baskets. Have as many people in your team as you like connected to the same order, updating your basket collectively in real-time.

Find everything you need

Search for produce in the way that works best for you. Use the search bar to find specific lines, browse by category, or dig deeper into seasonality by filtering fresh fruit and vegetables into their early, peak, or late phases. Plus, see our offers.

To learn more, contact our team at +1 347-927-0319 or flavor@natoora.com. To set up an account, fill in the form below. Then, download the app.

Download Now

Our chef-only app, designed around you. Learn more about our growers, track produce as it moves through its season, and order at a tap.

Go #OFFTHEPASS

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We exist to fix the food system.

People are more cut off from the origins of their food than ever. This makes flavor, nutrition and farming practices that protect the planet, almost impossible to find.

By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.

Now is the time for action. Join the food system revolution.

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Go beyond four seasons

Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavor at every stage.

WHAT’S IN SEASON?

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Know where your food comes from

We know the name of the person behind everything we source. Recognize their growing artistry to find out exactly where your food comes from (and why that matters).

MEET THE GROWERS

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Make your diet diverse

Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavors.

GO #OFFTHEPASS

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